Art and fashion are part of my world since childhood and then I decided to study marketing and management in the Fashion, Luxury and Lifestyle sectors in Paris.
Having had the opportunity to work for several big houses and to learn how to understand concretely the basics of the trade during my studies, I first integrated the Ralph Lauren house in Paris, then the Press agency Laurence Phitoussi as an attached Press agent assistant. I continued my experience in communication with the Couture house Andrew Gn in Paris. Then I was lucky to be trained by the famous Parisian multi-brand showroom, the M & K Agency, which sells the most advanced designers to international department stores.
In order to gain international skills, I left Paris for Los Angeles. I joined the Starworks Gp agency, then Trendy Butler in Hollywood as a buyer and helped to organize the Los Angeles Fashion Week.
It is in 2015 that I finally went back to France to begin a new adventure with Modem online guide, the Fashion & Design ‘Bible', to the communication division management. Building on these experiences, DS Fashion Project is born in 2017, a consulting agency dedicated to all the actors in the fashion and design sectors
PROMOSTYL – Trends Agency – Paris – Sales and promotional strategies
PromoStyl is the trends analysis office of fashion and design that determines the future directions of consumption. Their books give the stylistic and strategic information of tomorrow in order to anticipate the expectations 2 years in advance.
- Reorganization of worldwide sales teams
- Recruitment of new representative sales agents in each country
- Establishment of new sales strategies
- Prospection of brands and textile manufacturers
- Negotiation and sales of all the services offered: trends books for men's fashion, women, Kid, lingerie, design, colors tendencies, technologies, consulting and runway show analysis
Soleil Tokyo – Trade Fair – International Press Relation
Soleil Tokyo is a very new conceptual Fashion Trade Fair in Japan. The 2018 edition will be held on next March. Numerous internationals media, journalists and Buyers are already interested by the event.
- I am in charge of the international press and Vip relation from my network to generate the media impact.
KID Fashion Show – Trade Fair – Paris – Commercial & Event
KID is the must-see show for children fashion designers. I worked for 3 months in the commercial & logistics head department.
- New brands prospection & customer reminders and follow-up
- Booths Sales, negotiation and implementation of strategies
- Invitation of international buyers and press
- Full follow-up of the brands before the fair
- Team management and organization
- Analysis of the show benefits
Tel Aviv Fashion Week - Press Relations
The Tel Aviv Fashion WeekTis Israel's must-see fashion event. The 2017 edition was a real success especially since the press and international buyers moved to the event. I was in charge of inviting my network for media and commercial benefits.
- Journalists and buyers invitation of my network
- Monitoring, logistics and follow-up with the Israeli Tourism office
- Stores which have moved : LECLAIREUR, Le 66 Concept Store, LException, Le Bon Marché Paris
- Magazines : Vogue Italy, Le Figaro, Cosmopolitan, Luxure, Elle Belgium, Elle Italy, Grazia, Fashion United et many more…
Atelier Mauduit Biard @MAISON&OBJET – Design trade show – Paris - Commercial
On the occasion of Maison &Objet Design fair, the Normand atelier of lighting creation and manufacture presents its lamps design collections, manufactured in Mont Saint Michel.
- Attend each trade show season and organization
- Wholesale negotiations orders with foreign customers
MODEM Editions – Fashion bible – Paris - Communication Manager
Modem Edition is an information and communication tool, it is a guide dedicated to fashion, design and art professionals who informs, connects and relates all international fashion actors : exhibitions, press offices, showrooms, fashion shows, magazines, brands, services providers,…
- Global communication campaign to trade fairs, press offices, brands, institutions and fashion competitions,...
- Social Networks
- Reception of the information about all the fashion & design actors: For example addresses and schedules of fashion shows or press days, showrooms addresses, ... then put online this information
- Attending to the Fashion Week events to maintain the network
- Recruitment and team management
- Management of Modem Magazine, dedicated to professionals
- Articles writing and maintain of the publications planning
LA Fashion Week – Los Angeles – PR Event
- Installation and event preparation
- Reception of collections
- Backstage organization
- VIP access management
SHOWROOM M&K – Commercial – Paris
M & K is a prestigious multi-label showroom located in the 8th area of the French capital. Designers : Michaela Buerger, Pallas, Journée, Amélie Pichard, Côme, Laquintane, Delphine Delafon, Anne Vest and others are represented.
- Prospection of new international stores
- Permanent contact with concept stores and department stores buyers
- Showroom set up and presentation of the collections
- Negotiations and Wholesale order taking
- Clients : Galeries Lafayette - 10 Corso Como Milan & Shanghaï - Barney’s NY, Isetan Tokyo - Saks 5Av - Harvey Nichols UK + Riyadh, Fenwick UK, Colette Paris,...
- Report on the showroom feedback